What is disclosure?
The act of making something obvious. Disclosing (divulging or explaining), the purpose and interests of an influencer in his/her published posts: written, audio or video.
By disclosing the purpose and relationship of a post, influencers are letting their audience know more about the information they’ll be reviewing. Influencers retain the freedom to write original content, as well as select which marketers and brands they will represent in exchange for money or gifts. Any ethical concerns will remain where they’ve always been – on the individual level. Because it is an influencer’s choice to select which topics will bring them payment, he/she remains responsible for his/her own reputation.