Influencer Marketing
FTC Actions

The Federal Trade Commission (“FTC”) is a governmental agency whose function is to help protect consumers and prevent unfair competition. As it relates to influencer marketing, the agency is charged with preventing deceptive and unfair marketing practices through law enforcement and advocacy. The agency issued their first guidelines for endorsements in social media in 2009 and continues to update the endorsement guidelines here.

Two the right is a compilation of some of the actions the FTC has taken to date against brands, agencies, and influencers.