FTC Influencer Marketing Action Letters

Letters to Influencers

Ms. Farrah Abraham

Excerpt from Letter
“One of your other Instagtam posts, attached to this letter, has recently come to our attention. In a post that appears to show you having a treatment performed on your thigh, you wrote, “Summer got me like (emoji) -‘Plove my secret @beverlyhillsrejuvenationlv @cdanison #rejuvenate #summer.” This post endorsing Beverly Hills Rejuvenation Center does not disclose whether you have material connection with the business.

Download Letter

Ms. Amber Rose

Excerpt from Letter
“Four of your other Instagram posts, attached to this letter , have recently come to our attention. In one post showing you wearing a dress, you wrote, “I Love this Dress from @fashionnova!(emoji).”Another post shows your son playing tennis and reads, “Pumpkin in @childsplayclothing (emoji).” Neither post discloses whether you have a material connection with the marketer endorsed in the post.”

Download Letter

Ms. Ashley Benson

Excerpt from Letter
“One of your other Instagram posts, attached to this letter, has recently come to our attention.You posted a picture of yourself wearing a leatherjacket and wrote “New leather (emoji).” In the picture, you tagged the jacket “hacullaofficial.” The FTC staff believes that tagging a brand is an endorsement of the brand. Accordingly, if you have a material connection with the marketer of the tagged brand, then your post should disclose that connection. Your post does not disclose whether you have a material connection with the marketer.”

Download Letter

Ms. Lindsey Lohan

Excerpt from Letter
“Two of your other Instagram posts, attached to this letter, have recently come to our attention. In one, you posted a video of yourself cooking and wrote , “Cooking on a #boat In @alexanderwangny (emoji) .” In another , you posted a selfie on a boat and wrote, “#cannes (emoji) #chakra #blessed #LohanJewelry @ssh_maritime.” Also, int he photo, you tagged “ssh_maritime.” The FTC staff believes that tagging a brand or business is an endorsement of the brand or business¬† Accordingly , if you have a material connection with a tagged business or the marketer of a tagged brand, then your posts should disclose that connection. Neither post discloses whether you have a material connection.”

Download Letter