FTC Influencer Marketing Action Letters

Letters to Marketers

AQUAhydrate, Inc.

Excerpt from Letter
“I am writing to call your attention to the attached Instagram post by Sean Combs. 2 Mr. Combs’s post shows a photo of two bottles of AQUAhydrate water in what appears to be a car and he writes, “Let’s GO!!! @aquahydrate #balance #hydrate #tryIT.””

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Kao USA,Inc.

Excerpt from Letter
“I am writing to call your attention to the attached Instagram post by Shay Mitchell. She posts a video of herself scrubbing her face with Biore products and writes, “l can never perfect the art of the boomerang but this one was a win thanks to @bioreus ‘s Baking Soda Scrub that fizzes & bubbles when I wash my face almost like a mini spa-day for my pores! [emojis] #TBT BioreAmbassador.””

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Buscemi, LLC

Excerpt from Letter
“I am writing to call your attention to the attached Instagram posts by Ciara and Dorothy Wang. Ciara posts a picture of three pairs of shoes and writes, “Proud To Be An American. #RedWhiteAndBlue HappyFourth Thruc@Buscemi For Juicy Mans Shoes us.” Ms. Wang posts a picture of a pair of shoes in front of a Buscemi.com box lid and writes, “Monday delivery! [emojis] So OBSESSED with these #buscemi sneakers!! Thanks @buscemi @robhepp ler, can ‘t wait to wear them!””

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Cabela’s, Inc.

Excerpt from Letter
“I am writing to call your attention to the attached Instagram post by Luke Bryan. He posts a picture of himself in one of your stores holding a fishing rod and writes, “Which one
should I get? #HFE.””

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