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Free Influencer
Disclosure Policy

Disclaimer & How To Use

This sample policy is intended to provide guidance and does not constitute legal advice. A disclosure policy should always be used in connection with clear, conspicuous disclosure inside the post, video, or communication itself. For examples of in-post disclosure look here.

Influencer Disclosure Badge

We have provided a badge designed to let your readers know that you disclose your relationships with marketers. If you are hosting a site or blog we suggest that you place a text link marked “Disclosure Policy” for your readers on the side or bottom bar of your blog in an area that can be easily located by your readers. This link should link to your disclosure policy on a separate page of your blog/site in a fashion similar to a privacy policy link.

If you would like to support our cause please feel free to use one of the badges below and link back to our site.

SAMPLE DISCLOSURE POLICY

To use simply copy it to your own site and modify the text as needed to meet your individual needs.

This Influencer Disclosure Policy is valid as of (Month) (Day), (Year). This policy covers the below social channels owned and managed by (Person or Company) :

  • Instagram Handle: @janedoe
  • X Handle: @janedoe
  • Blog: www.janedoe.com

These Channels strive to abide by the FTC Guidelines for online influencers. The compensation the owner of these Channels receives from marketers may influence our content, videos, topics, or posts made to our Channels, and because of the owner’s relationship with these marketers, all such content, videos, topics, and posts will be clearly identified as paid or sponsored content in accordance with the FTC Guidelines. Please know that although the owner of these Channels are compensated to provide opinions on products, services, websites and various other topics, the owner always provides honest opinions, findings, beliefs, or personal experiences on those topics or products. The views and opinions expressed through these Channels are solely that of the owner. Any product claim, statistic, quote or other representation about a product or service should be verified with the manufacturer, provider or party in question. The owner of these social media channels would like to disclose the following existing relationships. These are companies, organizations or individuals that may have a significant impact on the content of this blog.

  • The owners are employed by or consult with:
  • The owners serve on the following corporate or non-profit boards:
  • The owners have a financial interest in:

To get your own policy, go to http://www.disclosurepolicy.org